Andreas Weinas is an editor, freelance writer, style consultant and watch enthusiast based in Stockholm, Sweden. He’s fostered a passion for classic menswear since his early twenties, and began his career as the managing editor of the biggest menswear website in Sweden, Manolo.se, before moving on to edit Swedish fashion magazine KING. He also studied Textile Economics for three years at the Textile University in Borås, Sweden, and he’s been nominated as one of Sweden’s best dressed men for three years in a row.
Who is the menswear journalist you respect the most?: Bruce Boyer. I think he has a brilliant way of describing the complexity of dressing in a concise, humble and understandable way. To me, that is the definition of great journalism.
What’s the best piece of style advice you’ve ever received?: ‘To break the rules you must first master them’. I’m a firm believer in adding a personal touch to everything you wear, but understanding the logic that underpins a sartorial rule is often key to determining if it’s relevant to you.