I can’t honestly say that a brand’s ever approached me to pen ‘a day in my own life’ story before. So, when Crockett & Jones asked me I was bemused to say the least. Why my oftentimes very conventional desk job should be the subject of intrigue was a puzzle.
Moreover, when I asked the lovely people at Crockett & Jones why on earth they wanted to hear about what I get up to on a day-to-day basis, the response came back ‘because your life looks so interesting on Instagram’, proof that my digital smoke-screening over the past five years has worked a treat. Sadly though, the impressions we journos give online are often all too divorced from reality. Let’s hope reality doesn’t disappoint today.
In fact, despite having the opportunity to be out of the office engaging with the world of menswear a fair amount (by far and away the most pleasurable aspect of my job), us journalists do actually do a fair amount of work. On a normal week day, I’ll be out of the flat by half seven, following the usual grumpy and slightly-rushed breakfast with my lovely girlfriend (sorry Aggs), and heading straight into Jackal Towers.
I edit The Jackal’s website and social media channels, and most days begin with an hour as a team, getting up-coming content in shape; requesting quotes and images for stories, keeping our editorial schedules up to date, poring over web analytics (always fun), formulating new ideas for the coming weeks and making sure there aren’t any gaps in the magazine’s social media schedule. We’re a small team, but The Jackal still publishes stories online and posts on social every day – do check us out at @thejackalmag if you’ve not already.
Following that, them there stories don’t write themselves. I aim (not always successfully) to pen a couple of stories for online each day, with other contributions coming from other members of the team; short and sharp style advice, tips on what’s hip and happening in the capital, stuff to eat and drink, travel, culture and current affairs – it’s all there. If we’re in the middle of putting a print issue together, I’ll do the same sort of thing for the magazine. Around that, I’ll endeavour to get out and about to find some things to write about.
Typically, this quest often takes me to interesting and independent brands around London. A workshop in the East End, a tailor on Savile Row or indeed a certain shoemaker on Jermyn Street...
Where timing permits, I’ll stop and see the magazine’s clients. Today for example, that might mean a cheeky Campari and soda with Mr Fox, of Crockett & Jones, to talk about what the brand is doing that’s new and interesting (you’re in for a treat this autumn, let me tell you) and of course to make sure that C&J is enjoying the magazine.
I’ll try where possible to end the day back in the office, editing copy for the web, pressing go on social posts, and teeing up content for our channels to go out before office hours the next day. If the magazine is going to press, there will be copy-fitting or proofing that has to happen, which means an evening spent under angle-poise lamp, clichéd dark horn glasses on nose, simultaneously grumbling (yes, I do that a lot) and quietly enjoying a bit of geeking-out over good grammar.
If not, one has a responsibility to find the next cool place to tell readers to eat at, drink at, or go and see – a job I take very seriously – so it’s off for a bite, a drink, or to see a play or film, often in an attempt to try to make up the morning’s misering to aforementioned long-suffering girlfriend in the process.
So, I’m afraid contrary to popular belief, the average day doesn’t involve super-yachts or champagne-drenched receptions in grand hotels. The average day, really, is about ensuring that you, the reader, is fed with enough cool, newsworthy and special stuff to want to come back and read us again the next day, or the next week, or the next month. Our magazine’s job is to make you more informed, more interesting and better dressed, after all. Here’s hoping this story’s convinced you we mean it, too.