TASSELS, a shoe store for gentlemen, was an idea forged in early 2000s by four good friends with a shared passion and interest in handmade English shoes. At a time when quality handmade shoe were surprisingly uncommon and hard to source in the Hong Kong and China markets. The foursome, educated in England, wanted to share their enjoyable experience with quality footwear to every gentleman in the ‘town’, so in 2005, the TASSELS story began.
By promoting the dress shoe culture, our manufacture’s heritage and shoe and style knowledge, we slowly grew a loyal following of customers. Over the years, TASSELS stores have become the destinations of multi-brands quality handmade footwear in Hong Kong and China. We only focus on what we are good at - footwear. We concentrate on providing a broad selection of styles but more importantly offer professional fitting, shoe care and after-sale services.
How long have you been working with Crockett & Jones and what makes it a successful relationship?
We had been in touch with Crockett & Jones from the beginning but were restricted by limited space in an old store. In 2010, we officially began our journey with Crockett & Jones when we were expanding to Landmark Central with a bigger store and store room. We have always appreciated the honesty and professionalism of Crockett & Jones and its management team. The keys to a successful and reliable relationship we share in common.
Why have you chosen to stock Crockett & Jones Shoes & Boots in your own retail collection?
Customers in Hong Kong and China have become more sophisticated, spending money on quality rather than ‘just’ the big brand names. Being a multi-brand shoe store, we have the flexibility to represent the best shoemakers in each segment and category. Crockett & Jones handmade shoes are time proven to be of excellent quality and value for money.
Crockett & Jones not only offers a great offering of regular new styles through strong product development, but as a long partner of the brand, they offer us flexibility to customise new styles (MTOs) for local markets, enhancing our own product offering for our customers unique to Tassels. Our take on Crockett & Jones is you like!
Quality control and robust operations are very impressive with Crockett & Jones, customers can buy from us with confidence as a result. As a business owner, it allows us to sleep easy at night in the good knowledge that we are selling Crockett & Jones’ quality to our customers.
Which style(s) do you think is the most iconic from the Crockett & Jones Collection and why?
Audley, a Cap Oxford from the Hand Grade collection. Audley is produced using high quality calf leather and is beautifully finished. The 337 is a handsome last and toe shape that fits nicely. Our favourite Oxford is an irreplaceable classic with a significant British ‘handmade’ charisma.
Harvard, a Cordovan Penny Loafer. Harvard is an unlined Cordovan construction that keeps the Harvard lightweight, breathable and flexible but remains durable and comfortable. This last, the 314, has exceptional fitting for an Asian foot shape. Highly praised by Horween shell cordovan aficionados. A match made in heaven – Crockett & Jones / Horween!
If you have any particularly fond memories of your time working with Crockett & Jones, we would love to hear and share them.
We like to work with honest people and responsible companies. Crockett & Jones is on the top of the list. They are reliable, plain spoken and modest which we could see the same elements inherited into their products. We have learnt a lot from them in the last 15 years. We always consider ourselves very fortunate to be able to work with Crockett & Jones - a 140 year old family business.
Shop B64-65, The Landmark, Central, Hong Kong | +852 2789 9911
Shop 111D, 1/F, K11 MUSEA, 18 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong | +852 3758 4158
Shop 107, Beijing Kerry Centre Mall, 1 Guang Hua Road, Beijing, China | +86 (10) 8529 8060