Close
Crockett & Jones

Why it pays to invest in ‘Made in England’

Scandinavina style aficionado, Olof Nithenius, explains why ‘made in England’ is more than just a label.

Why it pays to invest in ‘Made in England’

When I have written about menswear and used the phrase ‘invest in good quality’ in the past, inevitably, there’s always been one or two readers who will always say ‘you can’t “invest” in shoes and clothes – you must invest only in stocks and bonds!’.

In this story, I’ll prove those Doubting Thomas’s wrong. You can, and should, invest in good quality clothes and shoes. Sartorial musings aside, I’m a Wealth Manager by profession, so let me assure you I know what I am talking about when it comes to investments! It’s my job to invest wisely, after all.

Of course, when you invest your money in any financial product or service, you’ll most likely pay for someone to manage that investment, subsequently cross your fingers, and hope they know their job as well as they say they do. If they are good at what they do, it makes sense to pay a premium for their work – you get something very special in return – quality.

Buying good shoes also represents an investment in yourself. I can assure you that you will command respect and admiration in equal measure when shod in a pair of superior English-made shoes, like C&J’s.

It is the same with shoes. Two pairs can look the same at first glance. However, a pair from Crockett & Jones, made in England, in a factory that’s made fine quality Goodyear welted shoes for more than a century, with only the best leathers and materials, really does add-up to an impressive value proposition. After all, you get what you pay for. This isn’t rocket science, just common sense.

Of course, if you ‘invest’ in Crockett & Jones shoes, you’re accepting that you have to pay a certain price, which might at times feel a lot of cash to part company with. Well, the value of the shoes will most likely not increase, but since they are well made they will last longer, wear more comfortably and age well over time – you’ll save money in the long run because you’ll not have to replace them as often as you would with cheap mass-produced footwear.

Buying good shoes also represents an investment in yourself. I can assure you that you will command respect and admiration in equal measure when shod in a pair of superior English-made shoes, like C&J’s. Let’s also spare a thought for the environment here; a pair of English shoes uses a lot of handwork, top quality materials and the minimum of waste. They are considerably less wasteful than cheap shoes made ‘far, far away’, which wear out in a matter of months and ultimately end up as landfill.

So, investing in clothes is an argument that makes sense on multiple levels. Moreover, I stick to this mindset when it comes to building my wardrobe: buy timeless designs that won’t date. Simply put, if you choose well-made products they won’t just outlive the comings and goings of fast fashion trends, they will last a lifetime.

I have said it before and will continue to yell it from the barricades: trends come and go but classic style is never out of fashion.

Words by

Olof Nithenius

Olof Nithenius

Freelance Writer, Banker and Brand Owner

Olof is a man of quality. He has followed his passion and appreciation for well-made menswear to the point of making it ‘THE’ point. His eye for detail and effortless style is remarkably British, perfectly complimented by Swedish conviction. His ability to dress down smart and dress up casual is done with such a natural ease that one might conjure up visions of a team of stylists hiding away in his closet! A man of vast Crockett & Jones experience; from being a former part-owner of C&J stockist to an avid fan of the brand, with a personal collection to rival most. Olof will bring us a touch of Swedish style and we are looking forward to it…

Read more from Olof See all guest authors