NOOS is one of the earliest multi-brand menswear independent stores in Shanghai that only supply a selection of the best brands all over the world. By providing products from apparel, shoes and accessories to lifestyle goods, we aim to help men achieve effortless elegance.
NOOS signifies ‘to never be out of style’. Located in central Shanghai, NOOS offers a great sense of sophistication and decency to local market. With a fashion & style education, including working experience in the UK for almost 10 years, the founder Heco Dai felt it was difficult to shop for the items that held his interest, in Shanghai. With the idea of building up a wardrobe for men pursuing high quality products instead of the more mainstream ‘big brands’. Heco enjoyed sharing items of real craftsmanship that represent value to like-minded people. The commitment to quality and consistency of service are very important to us and will forever remain the soul of NOOS Clothiers.
How long have you been working with Crockett & Jones?
Why have you chosen to stock Crockett & Jones Shoes & Boots?
Crockett & Jones is one of the best shoe manufacturers in the world with everything designed and produced locally in Northampton. Excellent brand reputation and excellent quality and value shoes are the reasons for choosing to work with Crockett & Jones.
Which style(s) do you think is the most iconic from the Crockett & Jones Collection?
If you have any particularly fond memories of your time working with Crockett & Jones, we would love to hear and share them.
The most recent factory tour was particularly interesting. It was such an excitement to further understand, step by step, how a pair of shoes was made. Talking to craftsmen and hearing their own stories with the company enriched the entire brand spirit and endowed each pair of shoes with life. This helped us to learn more, not only of techniques but also the passion of the family who work in the business today.